Boutique stay

Boutique hotels often take bookings across fragmented channels (OTAs, phone, social), splitting the brand experience and limiting direct reservations.

• ▸Increase direct booking inquiries
• ▸Tell the room and experience story clearly
• ▸Enable fast mobile decisions and contact

A direct-booking web experience.

We reviewed OTA visual patterns, boutique pricing transparency expectations, and mobile preference for quick contact (WhatsApp / form). No real user data was used in this project scope.

Home → room discovery → availability / inquiry form → thank you. Alternate: experiences → package request → contact. Each step defines a clear CTA and return path.

Calm teal and sand tones, generous spacing, soft corners, and photo-led grids. Typography: Plus Jakarta Sans display, Geist body. Motion stays minimal — card hover and page transitions only.

• · Hero: scenery and direct booking CTA
• · Room listing: filters, price range, capacity
• · Room detail: gallery, amenities, availability form
• · Experiences: local activity cards
• · Contact: map, form, and quick message channels

Static + ISR pages, room and experience content from CMS, form submissions with server-side validation. Image optimization and locale support (TR/EN) planned.

Direct booking channel, mobile experience, and content structure built to support the brand story.