Selected work.

The Context: Boutique hotels often take bookings across fragmented channels (OTAs, phone, social), splitting the brand experience and limiting direct reservations.

The Idea: A direct-booking web experience.

The Result: Direct booking channel, mobile experience, and content structure built to support the brand story.

The Context: SMB finance teams track revenue, expenses, invoices, and cash flow in Excel and disconnected tools; reporting lags and error risk grows.

The Idea: A SaaS interface showing cash flow and invoices in one view.

The Result: Cash flow, invoice tracking, and team tasks unified in one panel with role-based visibility and performance targets.

The Context: For handmade and limited-run products, stock is low and story matters; generic marketplace templates fail to carry the maker brand and product narrative.

The Idea: A storefront connecting maker story to purchase.

The Result: Collection storefront, product storytelling, and cart flow designed to connect brand experience to purchase.

The Context: Clinical teams manage appointments, patient records, and follow-up tasks in disconnected systems; the care journey fragments and coordination can lag.

The Idea: A healthcare platform that unifies patient journey and clinical coordination — from surface experience to operational system.

The Result: Patient journey, appointment flow, and clinical coordination panel delivered with accessibility and role-based security.

The Context: Fine dining restaurants take reservations by phone or third-party apps; the brand experience splits and table plus menu information stays scattered.

The Idea: A restaurant experience combining reservation and ordering flows.

The Result: Reservation, menu discovery, and order summary flows designed to complete the premium restaurant experience digitally.

The Context: Operations teams manage task tracking, automation rules, and team notifications across separate tools; workflows fragment and context gets lost.

The Idea: A workspace showing tasks, automations, and team flows in one panel.

The Result: Task queue, automation rules, and team activity feed unified in one panel with integration infrastructure ready for production.